Furniture & Homeware market in Malaysia
The Malaysian Furniture & Homeware eCommerce market is predicted to reach US$1,205.2 million by 2023 and accounts for 11.0% of the total eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.2%, resulting in a projected market volume of US$1,476.3 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
Market development
eCommerce revenue development in the Tableware market in Malaysia
The Malaysian Tableware eCommerce market is predicted to reach US$30.2 million by 2023 and accounts for 11.1% of the Homeware eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.2%, resulting in a projected market volume of US$32.9 million by 2027. The Tableware eCommerce market is a sub-market of the Homeware market. Further categories within the Homeware market are: Bedding, Carpets, Curtains & Blinds, Decorations, Lamps, and Other Homeware.
eCommerce revenue development in the Tableware market in Malaysia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Tableware market in Malaysia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 67.1 | 63.0 | 20.1 | 16.6 | 43.6 | 51.3 | 42.9 | 36.8 |
| AOV (in US$) | 28.9 | 61.9 | 84.6 | 10.2 | 35.2 | 58.6 | 53.1 | 8.3 |
| CVR (in %) | 67.1 | 63.0 | 20.1 | 16.6 | 43.6 | 51.3 | 42.9 | 36.8 |
Market definition
Definition of the Tableware market within the Furniture & Homeware market
Market definition: Furniture & Homeware > Homeware > Tableware The category Tableware includes the online trade of dishes (e.g. plates, bowls, cups, mugs, glasses), cutlery (e.g. spoons, knives, forks), serving platters and trays, and more. This category does not cover table linens (e.g. tablecloths, table runners, placemats, cloth napkins). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Dishes (e.g. plates, bowls, cups, mugs, glasses)
- Cutlery (e.g. spoons, knives, forks)
- Serving platters and trays
- Salt and pepper shakers
- Napkin rings
- Bread baskets
Out-of-scope
- Table linens (e.g. tablecloths, table runners, placemats, cloth napkins)
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