Hobby & Leisure market in Nigeria

The Nigerian Hobby & Leisure eCommerce market is predicted to reach US$647.1 million by 2024 and accounts for 24.1% of the total eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.8%, resulting in a projected market volume of US$1,204.0 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Other Hobby & Leisure market in Nigeria

The Nigerian Other Hobby & Leisure eCommerce market is predicted to reach US$16.3 million by 2024 and accounts for 2.5% of the Hobby & Leisure eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.3%, resulting in a projected market volume of US$26.8 million by 2028. The Other Hobby & Leisure eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Other Hobby & Leisure market in Nigeria

in million US$

eCommerce revenue growth in the Other Hobby & Leisure market in Nigeria

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 63.2 46.0 50.4 18.9 27.7 60.5 63.3 22.8

Online share

eCommerce online share of the total Other Hobby & Leisure market in Nigeria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Nigerian Other Hobby & Leisure retail market, the online share is 3.3% and will increase by an average of 11.9% to 5.2% by 2028.

eCommerce online share of the total Other Hobby & Leisure market in Nigeria

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 31.8% 29.2% 71.2% 9.0% 76.5% 92.6% 30.7% 67.5%

Market definition

Definition of the Other Hobby & Leisure market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Other Hobby & Leisure The category Other Hobby & Leisure comprises digital sales of collectibles (e.g. art, paintings, sculptures, stamps, coins), model kits (e.g. for building airplanes, ships, cars), drones, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Collectibles (e.g. art, paintings, sculptures, stamps, coins)
  • Model kits (e.g. for building airplanes, ships, cars)
  • Drones
  • Motorcycle protective gear and accessories (e.g. helmets, riding gear, gloves)