Hobby & Leisure market in Nigeria

The Nigerian Hobby & Leisure eCommerce market is predicted to reach US$647.1 million by 2024 and accounts for 24.1% of the total eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.8%, resulting in a projected market volume of US$1,204.0 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Team Sports market in Nigeria

The Nigerian Team Sports eCommerce market is predicted to reach US$36.9 million by 2024 and accounts for 28.6% of the Sports Equipment eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.5%, resulting in a projected market volume of US$65.7 million by 2028. The Team Sports eCommerce market is a sub-market of the Sports Equipment market. Further categories within the Sports Equipment market are: Individual Sports.

eCommerce revenue development in the Team Sports market in Nigeria

in million US$

eCommerce revenue growth in the Team Sports market in Nigeria

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 30.5 71.1 57.6 73.8 11.6 98.3 19.8 47.9

Online share

eCommerce online share of the total Team Sports market in Nigeria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Nigerian Team Sports retail market, the online share is 7.7% and will increase by an average of 1.5% to 8.2% by 2027.

eCommerce online share of the total Team Sports market in Nigeria

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 67.0% 38.1% 18.5% 24.4% 97.6% 75.3% 26.7% 66.9%

Market definition

Definition of the Team Sports market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Sports Equipment > Team Sports The category Team Sports includes the online trade of soccer equipment (e.g. soccer balls, soccer cleats, goal nets, goalkeeper gloves), football equipment (e.g. footballs, football helmets, shoulder pads, football cleats), basketball equipment (e.g. basketball balls, basketball hoops), and more. This category does not cover activewear (e.g. joggers, tights, tricots), non-sport-specific footwear (e.g. basketball shoes) or non-sport-specific accessories (e.g. gym bags, water bottles, sporty hats and caps). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Soccer equipment (e.g. soccer balls, soccer cleats, goal nets, goalkeeper gloves)
  • Football equipment (e.g. footballs, football helmets, shoulder pads, football cleats)
  • Basketball equipment (e.g. basketball balls, basketball hoops)
  • Volleyball equipment (e.g. volleyballs, volleyball nets, knee pads)
  • Hockey equipment (e.g. ice hockey and field hockey gear, sticks, pucks, skates, protective gear)

Out-of-scope

  • Activewear (e.g. joggers, tights, tricots)
  • Non-sport-specific footwear (e.g. basketball shoes)
  • Non-sport-specific accessories (e.g. gym bags, water bottles, sporty hats and caps)