Hobby & Leisure market in Nigeria

The Nigerian Pet Supplies eCommerce market is predicted to reach US$65.5 million by 2024 and accounts for 12.2% of the Hobby & Leisure eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.1%, resulting in a projected market volume of US$131.8 million by 2028. The Pet Supplies eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Nigerian Pet Supplies retail market, the online share is 0.6% and will increase by an average of 12.8% to 1.0% by 2028.

With sales in the Nigerian Pet Supplies market, buyadog.com.ng generated a revenue of US$0.2 million in 2023, which means it is the leading online store in this market. The Pet Supplies ranking of Nigeria is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.