Hobby & Leisure market in Nigeria

The Nigerian Hobby & Leisure eCommerce market is predicted to reach US$647.1 million by 2024 and accounts for 24.1% of the total eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.8%, resulting in a projected market volume of US$1,204.0 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the eBooks market in Nigeria

The Nigerian eBooks eCommerce market is predicted to reach US$21.1 million by 2024 and accounts for 16.5% of the Books, eBooks & Audiobooks eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.4%, resulting in a projected market volume of US$32.5 million by 2028. The eBooks eCommerce market is a sub-market of the Books, eBooks & Audiobooks market. Further categories within the Books, eBooks & Audiobooks market are: Audiobooks, and Books.

eCommerce revenue development in the eBooks market in Nigeria

in million US$

eCommerce revenue growth in the eBooks market in Nigeria

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 8.1 71.9 80.0 31.0 55.7 41.4 91.6 16.2

Online share

eCommerce online share of the total eBooks market in Nigeria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Nigerian eBooks retail market, the online share is 3.3% and will increase by an average of 10.8% to 5.0% by 2028.

eCommerce online share of the total eBooks market in Nigeria

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 54.1% 75.6% 60.5% 71.9% 63.9% 11.3% 72.7% 5.1%

Market definition

Definition of the eBooks market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Media > Books, eBooks & Audiobooks > eBooks The category eBooks includes the online trade of ebooks (e.g. fiction ebooks, educational and textbook ebooks, travel and guidebook ebooks). This category does not cover ebook readers, books or audiobooks. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • eBooks (e.g. fiction eBooks, educational and textbook eBooks, travel and guidebook eBooks)

Out-of-scope

  • eBook readers
  • Books
  • Audiobooks