Toys, Hobby & DIY market in Nigeria

The Nigerian Toys, Hobby & DIY eCommerce market is predicted to reach US$766.7 million by 2023 and accounts for 10.1% of the total eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.7%, resulting in a projected market volume of US$1,031.1 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Toys & Baby, Hobby & Stationery, DIY, Garden & Pets, and Sports & Outdoor.

Market development

eCommerce revenue development in the Parts & Accessories of Musical Instruments market in Nigeria

The Nigerian Parts & Accessories of Musical Instruments eCommerce market is predicted to reach US$12.4 million by 2023 and accounts for 47.2% of the Musical Instruments eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.5%, resulting in a projected market volume of US$13.7 million by 2027. The Parts & Accessories of Musical Instruments eCommerce market is a sub-market of the Musical Instruments market. Further categories within the Musical Instruments market are: Acoustic Pianos & Stringed Keyboard Instruments, Electronic & Electromechanical Musical Instruments, Percussion Instruments, String Instruments, and Wind Instruments.

eCommerce revenue development in the Parts & Accessories of Musical Instruments market in Nigeria

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV (in US$) 58.7 97.4 29.4 33.1 17.1 88.0 68.1 53.1
CVR (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV: Average Order Value CVR: Conversion Rate