Care Products market in Nicaragua
The Nicaraguan Care Products eCommerce market is predicted to reach US$60.1 million by 2023 and accounts for 8.2% of the total eCommerce market in Nicaragua. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.1%, resulting in a projected market volume of US$70.5 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Care Products market in Nicaragua
The Nicaraguan Care Products eCommerce market is predicted to reach US$60.1 million by 2023 and accounts for 8.2% of the total eCommerce market in Nicaragua. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.1%, resulting in a projected market volume of US$70.5 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
eCommerce revenue development in the Care Products market in Nicaragua
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Care Products market in Nicaragua
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 64.0 | 72.6 | 29.2 | 59.9 | 73.0 | 25.7 | 97.0 | 81.2 |
| AOV (in US$) | 0.4 | 0.4 | 0.3 | 1.0 | 0.0 | 0.3 | 0.1 | 0.8 |
| CVR (in %) | 17.4 | 67.0 | 8.5 | 22.4 | 81.4 | 13.0 | 86.5 | 98.7 |
Market definition
Definition of the Care Products market
Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
- Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
- Health care products (e.g. supplements, nutrition, pharmaceuticals)
Out-of-scope
- Professional products and services for personal care (e.g. beauty treatments, make-up courses)
- Cleaning services (e.g. housekeeping services, window cleaning services)
- Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)
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