Food & Personal Care market in Nicaragua

The Nicaraguan Food & Personal Care eCommerce market is predicted to reach US$214.9 million by 2023 and accounts for 33.7% of the total eCommerce market in Nicaragua. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.3%, resulting in a projected market volume of US$354.0 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Market development

eCommerce revenue development in the Personal Care market in Nicaragua

The Nicaraguan Personal Care eCommerce market is predicted to reach US$107.2 million by 2023 and accounts for 49.9% of the Food & Personal Care eCommerce market in Nicaragua. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.5%, resulting in a projected market volume of US$159.8 million by 2027. The Personal Care eCommerce market is a sub-market of the Food & Personal Care market. Further categories within the Food & Personal Care market are: Food & Beverages.

eCommerce revenue development in the Personal Care market in Nicaragua

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 80.9 87.3 32.0 32.4 73.6 37.7 0.1 75.1
AOV (in US$) 71.5 30.2 45.2 66.8 82.9 13.8 23.1 31.7
CVR (in %) 80.9 87.3 32.0 32.4 73.6 37.7 0.1 75.1
AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Personal Care market within the Food & Personal Care market

Market definition: Food & Personal Care > Personal Care The category Personal Care refers to the commercial (B2C) sales of beauty products (cosmetics and fragrances), over-the-counter (OTC) medical and pharmaceutical products (e.g., vitamins and minerals; analgesics), personal care items (e.g., eye care, oral care), and household care products (e.g., detergents, insecticides, and paper tissues) sold via digital channels. These include internet retailers (e.g., amazon.com), online pharmacies, online stores of drugstores, and other individual traders (e.g., cvs.com, bathandbodyworks.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Hair care
  • Bathing products
  • Deodorants
  • Oral care
  • Shaving products

Out-of-scope

  • Professional products and services

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