Food & Personal Care market in Nicaragua
The Nicaraguan Food & Personal Care eCommerce market is predicted to reach US$214.9 million by 2023 and accounts for 33.7% of the total eCommerce market in Nicaragua. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.3%, resulting in a projected market volume of US$354.0 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.
Market development
eCommerce revenue development in the Personal Care market in Nicaragua
The Nicaraguan Personal Care eCommerce market is predicted to reach US$107.2 million by 2023 and accounts for 49.9% of the Food & Personal Care eCommerce market in Nicaragua. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.5%, resulting in a projected market volume of US$159.8 million by 2027. The Personal Care eCommerce market is a sub-market of the Food & Personal Care market. Further categories within the Food & Personal Care market are: Food & Beverages.
eCommerce revenue development in the Personal Care market in Nicaragua
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 80.9 | 87.3 | 32.0 | 32.4 | 73.6 | 37.7 | 0.1 | 75.1 |
AOV (in US$) | 71.5 | 30.2 | 45.2 | 66.8 | 82.9 | 13.8 | 23.1 | 31.7 |
CVR (in %) | 80.9 | 87.3 | 32.0 | 32.4 | 73.6 | 37.7 | 0.1 | 75.1 |
Market definition
Definition of the Personal Care market within the Food & Personal Care market
Market definition: Food & Personal Care > Personal Care The category Personal Care refers to the commercial (B2C) sales of beauty products (cosmetics and fragrances), over-the-counter (OTC) medical and pharmaceutical products (e.g., vitamins and minerals; analgesics), personal care items (e.g., eye care, oral care), and household care products (e.g., detergents, insecticides, and paper tissues) sold via digital channels. These include internet retailers (e.g., amazon.com), online pharmacies, online stores of drugstores, and other individual traders (e.g., cvs.com, bathandbodyworks.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Hair care
- Bathing products
- Deodorants
- Oral care
- Shaving products
Out-of-scope
- Professional products and services
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