Care Products market in Nicaragua

The Nicaraguan Care Products eCommerce market is predicted to reach US$60.1 million by 2023 and accounts for 8.2% of the total eCommerce market in Nicaragua. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.1%, resulting in a projected market volume of US$70.5 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Feminine Hygiene market in Nicaragua

The Nicaraguan Feminine Hygiene eCommerce market is predicted to reach US$0.6 million by 2023 and accounts for 31.4% of the Hygiene eCommerce market in Nicaragua. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.9%, resulting in a projected market volume of US$0.6 million by 2027. The Feminine Hygiene eCommerce market is a sub-market of the Hygiene market. Further categories within the Hygiene market are: Handkerchiefs, Other Hygiene, and Toilet Paper.

eCommerce revenue development in the Feminine Hygiene market in Nicaragua

in million US$

eCommerce revenue growth in the Feminine Hygiene market in Nicaragua

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 99.8 42.9 66.5 35.5 18.9 94.7 41.3 74.5

Online share

eCommerce online share of the total Feminine Hygiene market in Nicaragua

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Nicaraguan Feminine Hygiene retail market, the online share is 10.5% and will increase by an average of 22.6% to 23.7% by 2027.

eCommerce online share of the total Feminine Hygiene market in Nicaragua

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 94.6% 41.2% 77.5% 21.4% 11.7% 59.4% 87.6% 89.4%

Market definition

Definition of the Feminine Hygiene market within the Care Products market

Market definition: Care Products > Personal Care > Hygiene > Feminine Hygiene The category Feminine Hygiene includes the online trade of tampons, sanitary pads and menstrual cups. This category does not cover incontinence products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Tampons
  • Sanitary pads
  • Menstrual cups

Out-of-scope

  • Incontinence products