Electronics market in NL
Market development
eCommerce revenue development in the Electronics market in NL
The Dutch Electronics eCommerce market is predicted to reach US$8,133.0 million by 2024 and accounts for 32.3% of the total eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.3%, resulting in a projected market volume of US$9,991.8 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
eCommerce revenue development in the Electronics market in NL
eCommerce revenue growth in the Electronics market in NL
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 47.6 | 91.1 | 55.7 | 52.5 | 98.7 | 43.9 | 4.8 | 89.7 |
Top stores
Top five Electronics online stores in NL by net sales 2023
With sales in the Dutch Electronics market, coolblue.nl generated a revenue of US$1,543.6 million in 2023, which means it is the leading online store in this market. The Electronics ranking of the Netherlands is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Electronics market in NL in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the NL Electronics market
The Dutch Electronics eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with iDEAL (Bank transfer) covering the largest share with 93.3% of all online stores checked. Other offered payment methods in the Dutch Electronics eCommerce market in 2023 are VISA (Cards) with 90.0%, Mastercard (Cards) with 90.0%, and PayPal (E-wallets) with 65.0%. With 50.0% Bancontact (E-wallets) has already a significantly smaller coverage compared to iDEAL (Bank transfer).
Top 5 offered payment methods in the NL Electronics market
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Shipping Service Provider
Top 5 offered shipping providers in the NL Electronics market
Despite PostNL's dominant position with 75.0% of online stores opting for its services, the Dutch Electronics eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DHL, UPS (United Parcel Service), DPD, and Bpost, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the NL Electronics market
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Market definition
Definition of the Electronics market
Market definition: Electronics The category Electronics covers the sale of consumer electronics (e.g. computers, smartphones, TVs, headphones, game consoles) and appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes) via digital channels. Online stores dedicated to the sale of mobile contracts and tariffs, set-up and installation services or software are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Consumer Electronics (e.g. computers, smartphones, TVs, headphones, game consoles)
- Appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes)
Out-of-scope
- Mobile contracts and tariffs
- Set-up and installation services
- Software
- Car electronics (e.g. navigation systems, car entertainment systems, dashcams)
- Power tools
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