Fashion market in the Netherlands

The Dutch Fashion eCommerce market is predicted to reach US$10,018.4 million by 2023 and accounts for 32.8% of the total eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.8%, resulting in a projected market volume of US$14,041.2 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Night & Underwear (women) market in the Netherlands

The Dutch Night & Underwear (women) eCommerce market is predicted to reach US$167.1 million by 2023 and accounts for 4.5% of the Women's Apparel eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.1%, resulting in a projected market volume of US$236.3 million by 2027. The Night & Underwear (women) eCommerce market is a sub-market of the Women's Apparel market. Further categories within the Women's Apparel market are: Blazers (women), Coats & Jackets (women), Dresses & Skirts (women), Jerseys, Sweatshirts & Pullovers (women), Shirts & Blouses (women), Socks (women), Suits & Ensembles (women), T-Shirts (women), Tights & Leggings (women), and Trousers (women).

eCommerce revenue development in the Night & Underwear (women) market in the Netherlands

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 53.8 18.9 12.0 66.8 95.9 59.7 65.3 98.4
AOV (in US$) 25.0 79.2 53.2 8.8 40.1 18.0 53.6 31.9
CVR (in %) 53.8 18.9 12.0 66.8 95.9 59.7 65.3 98.4
AOV: Average Order Value CVR: Conversion Rate