Toys, Hobby & DIY market in Tunisia

The Tunisian Toys, Hobby & DIY eCommerce market is predicted to reach US$80.2 million by 2023 and accounts for 15.3% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.1%, resulting in a projected market volume of US$131.4 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: DIY, Garden & Pets, Hobby & Stationery, Sports & Outdoor, and Toys & Baby.

Market development

eCommerce revenue development in the Athletic Footwear market in Tunisia

The Tunisian Athletic Footwear eCommerce market is predicted to reach US$7.8 million by 2023 and accounts for 65.8% of the Sports & Outdoor eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.5%, resulting in a projected market volume of US$12.9 million by 2027. The Athletic Footwear eCommerce market is a sub-market of the Sports & Outdoor market. Further categories within the Sports & Outdoor market are: Fishing Articles & Equipment, Other Sports & Outdoor, Sports & Swimwear, Summer Sports Equipment, and Winter Sports Equipment.

eCommerce revenue development in the Athletic Footwear market in Tunisia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 80.9 87.3 32.0 32.4 73.6 37.7 0.1 75.1
AOV (in US$) 71.5 30.2 45.2 66.8 82.9 13.8 23.1 31.7
CVR (in %) 80.9 87.3 32.0 32.4 73.6 37.7 0.1 75.1
AOV: Average Order Value CVR: Conversion Rate

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