Fashion market in Tunisia
The Tunisian Fashion eCommerce market is predicted to reach US$53.9 million by 2024 and accounts for 18.1% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.9%, resulting in a projected market volume of US$78.7 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Fashion Accessories market in Tunisia
The Tunisian Fashion Accessories eCommerce market is predicted to reach US$1.7 million by 2024 and accounts for 24.6% of the Bags & Accessories eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.5%, resulting in a projected market volume of US$2.9 million by 2028. The Fashion Accessories eCommerce market is a sub-market of the Bags & Accessories market. Further categories within the Bags & Accessories market are: Jewelry & Watches, and Luggage & Bags.
eCommerce revenue development in the Fashion Accessories market in Tunisia
eCommerce revenue growth in the Fashion Accessories market in Tunisia
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 76.4 | 65.4 | 36.2 | 26.9 | 79.0 | 97.5 | 85.4 | 14.1 | ||||
as of Bags & Accessories (in %) | 21.4 | 21.8 | 22.5 | 21.7 | 19.9 | 19.3 | 18.9 | 18.3 | 17.5 | 16.8 | 16.2 | 15.6 |
Market definition
Definition of the Fashion Accessories market within the Fashion market
Market definition: Fashion > Bags & Accessories > Fashion Accessories The category Fashion Accessories includes the online trade of belts, scarves and shawls, sunglasses, and more. This category does not cover luggage and bags and jewlery and watches. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Belts
- Scarves and shawls
- Sunglasses
- Headgear
- Wallets
- Wallets and purses
Out-of-scope
- Luggage and bags
- Jewlery and watches
Market comparison
The Tunisian Fashion Accessories market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Headwear *
- Scarves & Shawls *
- Wallets & Purses *
- Other Accessories *
- Other Jewelry & Watches *
- Hip & Fanny Packs *
- Other Luggage & Bags *
* Not available for the selected country