Fashion market in Tunisia
The Tunisian Fashion eCommerce market is predicted to reach US$53.9 million by 2024 and accounts for 18.1% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.9%, resulting in a projected market volume of US$78.7 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Backpacks & Daypacks market in Tunisia
The Tunisian Backpacks & Daypacks eCommerce market is predicted to reach US$0.6 million by 2024 and accounts for 28.0% of the Luggage & Bags eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.9%, resulting in a projected market volume of US$1.0 million by 2028. The Backpacks & Daypacks eCommerce market is a sub-market of the Luggage & Bags market. Further categories within the Luggage & Bags market are: Handbags, Hip & Fanny Packs, Other Luggage & Bags, and Suitcases.
eCommerce revenue development in the Backpacks & Daypacks market in Tunisia
eCommerce revenue growth in the Backpacks & Daypacks market in Tunisia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 45.7 | 73.4 | 43.6 | 87.8 | 53.8 | 26.5 | 62.8 | 70.6 |
Market definition
Definition of the Backpacks & Daypacks market within the Fashion market
Market definition: Fashion > Bags & Accessories > Luggage & Bags > Backpacks & Daypacks The category Backpacks & Daypacks includes the online trade of backpacks (e.g laptop backpacks, trekking backpacks, roll-top backpacks), daypacks and duffel and barrel bags. This category does not cover handbags. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Backpacks (e.g laptop backpacks, trekking backpacks, roll-top backpacks)
- Daypacks
- Duffel and barrel bags
Out-of-scope
- Handbags
Market comparison
The Tunisian Backpacks & Daypacks market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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