Fashion market in Tunisia

The Tunisian Fashion eCommerce market is predicted to reach US$53.7 million by 2024 and accounts for 18.1% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.9%, resulting in a projected market volume of US$78.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Other Footwear market in Tunisia

The Tunisian Other Footwear eCommerce market is predicted to reach US$0.4 million by 2024 and accounts for 2.9% of the Footwear eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.7%, resulting in a projected market volume of US$0.7 million by 2028. The Other Footwear eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Active Footwear, Boots, Flat Shoes, High Heels & Pumps, and Sandals.

eCommerce revenue development in the Other Footwear market in Tunisia

in million US$

eCommerce revenue growth in the Other Footwear market in Tunisia

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 14.1 71.2 74.9 79.0 87.4 81.5 85.1 96.3

Online share

eCommerce online share of the total Other Footwear market in Tunisia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Tunisian Other Footwear retail market, the online share is 67.4% and will increase by an average of 3.3% to 76.7% by 2028.

eCommerce online share of the total Other Footwear market in Tunisia

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 49.1% 70.0% 32.3% 30.8% 55.7% 1.3% 7.4% 32.9%

Market definition

Definition of the Other Footwear market within the Fashion market

Market definition: Fashion > Footwear > Other Footwear The category Other Footwear includes the online trade of house slippers, mules, work and safety shoes, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • House slippers
  • Mules
  • Work and safety shoes
  • Shoe care products (e.g. shoe polish, impregnating spray)