Furniture & Homeware market in Turkey

Market development

eCommerce revenue development in the Bath Furniture market in Turkey

The Turkish Bath Furniture eCommerce market is predicted to reach US$51.1 million by 2024 and accounts for 30.8% of the Kitchen & Bath eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.0%, resulting in a projected market volume of US$53.2 million by 2028. The Bath Furniture eCommerce market is a sub-market of the Kitchen & Bath market. Further categories within the Kitchen & Bath market are: Kitchen Furniture.

eCommerce revenue development in the Bath Furniture market in Turkey

in million US$

eCommerce revenue growth in the Bath Furniture market in Turkey

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)14.955.678.269.645.225.967.740.2

Online share

eCommerce online share of the total Bath Furniture market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Bath Furniture retail market, the online share is 27.1% and will decrease by an average of 12.1% to 16.2% by 2027.

eCommerce online share of the total Bath Furniture market in Turkey

in %
20202021202220232024202520262027
Online share (in %)28.7%93.6%34.3%56.8%35.2%42.8%62.2%5.4%

Market definition

Definition of the Bath Furniture market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Furniture > Kitchen & Bath > Bath Furniture The category Bath Furniture includes the online trade of bathroom furniture (e.g. bathroom cabinets, bathroom storage, bathroom mirrors, bathroom stools, bathroom vanities). This category does not cover unmovable objects (e.g. sinks, bath tubs, faucets) and bathroom decorations or accessories (e.g. shower curtains, towels, bathroom rugs). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Bathroom furniture (e.g. bathroom cabinets, bathroom storage, bathroom mirrors, bathroom stools, bathroom vanities)

Out-of-scope

  • Unmovable objects (e.g. sinks, bath tubs, faucets)
  • Bathroom decorations or accessories (e.g. shower curtains, towels, bathroom rugs)