Furniture & Homeware market in Turkey
The Turkish Furniture & Homeware eCommerce market is predicted to reach US$1,087.2 million by 2024 and accounts for 2.5% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -11.5%, resulting in a projected market volume of US$665.6 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
Monthly revenues
Monthly eCommerce revenues in the Turkish Furniture & Homeware market
The monthly eCommerce revenue of the Turkish Furniture & Homeware market was US$119 million in November 2024. This refers to a growth of 10.3% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.9% of the total 2024 revenue of the Turkish Furniture & Homeware market and the lowest in June 2024 with 6.4% of the total 2024 revenue.
Revenue Last Month
US$118.5m
The eCommerce revenue grew by 10.3% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 34.5 | 36.0 | 97.9 | 6.3 | 80.9 | 29.5 | 69.3 | 52.7 | 64.8 | 64.3 | 41.2 | 8.3 |
Market development
eCommerce revenue development in the Furniture & Homeware market in Turkey
The Turkish Furniture & Homeware eCommerce market is predicted to reach US$1,087.2 million by 2024 and accounts for 2.5% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -11.5%, resulting in a projected market volume of US$665.6 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
eCommerce revenue development in the Furniture & Homeware market in Turkey
eCommerce revenue growth in the Furniture & Homeware market in Turkey
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 10.4 | 71.4 | 49.1 | 64.4 | 26.7 | 22.5 | 1.7 | 37.0 |
Top stores
Top five Furniture & Homeware online stores in Turkey by net sales 2023
With sales in the Turkish Furniture & Homeware market, trendyol.com generated a revenue of US$490.6 million in 2023, which means it is the leading online store in this market. The Furniture & Homeware ranking of Turkey is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Furniture & Homeware market in Turkey in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Shop Software Solutions
Top 5 used shop software solutions in the Turkish Furniture & Homeware market
Although IdeaSoft holds a commanding lead with 17.6% of online stores using the shop software solution, the Turkish Furniture & Homeware eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including T-Soft, Ticimax, Shopify, and OpenCart, which collectively hold a significant share of the market.
Top 5 used shop software solutions in the Turkish Furniture & Homeware market
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Market definition
Definition of the Furniture & Homeware market
Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Furniture (e.g. tables, chairs, beds, cabinets)
- Homeware (e.g. lamps, tableware, carpets, blinds, decorations)
Out-of-scope
- Unmovable objects (e.g. sinks, bath tubs, faucets)
- Interior finishes (e.g. floorings, paints, wallpapers)
- Household appliances
- Consumer electronics
- Furniture assembly services
- Interior design services
Select sub-category