Furniture & Homeware market in Turkey

The Turkish Furniture & Homeware eCommerce market is predicted to reach US$1,109.8 million by 2024 and accounts for 4.1% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -3.9%, resulting in a projected market volume of US$947.1 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Curtains & Blinds market in Turkey

The Turkish Curtains & Blinds eCommerce market is predicted to reach US$14.9 million by 2024 and accounts for 5.0% of the Homeware eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -34.9%, resulting in a projected market volume of US$2.7 million by 2028. The Curtains & Blinds eCommerce market is a sub-market of the Homeware market. Further categories within the Homeware market are: Bedding, Carpets, Decorations, Lamps, Other Homeware, and Tableware.

eCommerce revenue development in the Curtains & Blinds market in Turkey

in million US$

eCommerce revenue growth in the Curtains & Blinds market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 6.7 6.3 42.7 81.0 47.1 69.0 46.6 58.1

Online share

eCommerce online share of the total Curtains & Blinds market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Curtains & Blinds retail market, the online share is 4.7% and will increase by an average of 15.3% to 8.3% by 2027.

eCommerce online share of the total Curtains & Blinds market in Turkey

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 63.8% 51.3% 17.3% 31.9% 67.9% 12.3% 93.1% 53.3%

Market definition

Definition of the Curtains & Blinds market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Homeware > Curtains & Blinds The category Curtains & Blinds includes the online trade of curtains (e.g. drapes, valances, sheers, blackout curtains) and blinds (e.g. roman shades, roller blinds). This category does not cover curtain rods and hardware, shutters or curtain tracks. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Curtains (e.g. drapes, valances, sheers, blackout curtains)
  • Blinds (e.g. roman shades, roller blinds)

Out-of-scope

  • Curtain rods and hardware
  • Shutters
  • Curtain tracks