Hobby & Leisure market in the U.S.

The U.S. Hobby & Leisure eCommerce market is predicted to reach US$214,267.7 million by 2024 and accounts for 20.1% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.0%, resulting in a projected market volume of US$270,596.6 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Stationery, Crafts & Art Supplies, Pet Supplies, Sports Equipment, Toys, Camping & Adventure, Musical Instruments, Bullion & Precious Metal, Other Hobby & Leisure, Flowers & Gifts, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Musical Instruments market in the U.S.

The U.S. Musical Instruments eCommerce market is predicted to reach US$6,724.4 million by 2024 and accounts for 3.1% of the Hobby & Leisure eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.8%, resulting in a projected market volume of US$7,508.4 million by 2028. The Musical Instruments eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Musical Instruments market in the U.S.

in million US$

eCommerce revenue growth in the Musical Instruments market in the U.S.

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 26.5 44.9 66.5 31.8 35.7 9.0 51.6 68.8

Online share

eCommerce online share of the total Musical Instruments market in the U.S.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the U.S. Musical Instruments retail market, the online share is 22.6% and will increase by an average of 8.9% to 31.9% by 2028.

eCommerce online share of the total Musical Instruments market in the U.S.

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 84.5% 92.4% 5.2% 13.3% 25.5% 62.8% 24.1% 48.6%

Top stores

Top five Musical Instruments online stores in the U.S. by net sales 2023

With sales in the U.S. Musical Instruments market, sweetwater.com generated a revenue of US$1,605.8 million in 2023, which means it is the leading online store in this market. The Musical Instruments ranking of the United States is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Musical Instruments market in the U.S. in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Market definition

Definition of the Musical Instruments market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Musical Instruments The category Musical Instruments covers the sale of guitars, keyboards and pianos, drums and percussions, and more. This category does not cover music software and technology, instrument maintenance and repair or music lessons and educational resources. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Guitars
  • Keyboards and pianos
  • Drums and percussions
  • Wind instruments
  • String instruments
  • Electronic instruments
  • DJ equipment
  • Amplifiers and effects

Out-of-scope

  • Music software and technology
  • Instrument maintenance and repair
  • Music lessons and educational resources