e-Commerce Market Analytics

Toys, Hobby & DIY in the U.S.

The category Toys, Hobby & DIY consists of four subcategories: Toys & Baby, Sports & Outdoor, Hobby & Stationery, and DIY, Garden & Pets. While it includes the sale of most baby-related products (e.g., baby food, clothing, and toys), baby furniture is not included (see: Furniture & Appliances). Products for sports and outdoor activities and DIY and gardening supplies are part of this category. DIY products range from hobby and stationery articles, including art and collectors’ items, to automotive parts and adult entertainment.

In the U.S., this segment generates a revenue of US$118 billion in 2021, which amounts to a 20% share of the entire U.S. eCommerce market.

Toys, Hobby & DIY in the U.S.

Top online stores

With sales in the U.S. Toys, Hobby & DIY market, amazon.com generated a revenue of about US$30.9 billion in 2021, which means it is the leading online store in this segment. In second place is walmart.com with a revenue of over US$12.8 billion, followed by chewy.com with a revenue of US$9.8 billion. Altogether, the top three online stores account for a market share of 45% within the given segment.

The Toys, Hobby & DIY ranking of United States is based on all online stores that generated sales in this segment in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes national sales within the segment.

One of the fastest growing stores in the U.S. Toys, Hobby & DIY market is mission.com. The store achieved sales of around US$17 million in 2021. Its revenue growth amounts to 207% within the previous year.

Growth champions:
Editorial tips:

Top online Toys, Hobby & DIY stores in the U.S. by eCommerce net sales 2021 in million US$

# Store
1. amazon.com
2. walmart.com
3. carvana.com
4. chewy.com
5. homedepot.com

Toys, Hobby & DIY in the U.S.

Market size and growth rate

Revenue in 2021
CAGR 2021-2025
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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Of the five categories considered by ecommerceDB, Toys, Hobby & DIY is the third largest segment in the U.S., as indicated by the Statista Digital Market Outlook. Over the last year, the revenue of this market has grown by 6%. The predicted compound annual growth rate (CAGR 21-25) for the next four years is 4%. The declining growth rate suggests a moderately flooded market.

Looking at the four subcategories of Toys, Hobby & DIY, Sports & Outdoor is the largest. It accounts for 29% of the sales in the market. The subcategory Hobby & Stationery has a 28% share of the segment, DIY, Garden & Pets make up 27% and Toys & Baby sales cover the remaining 17% of the market volume.

Toys, Hobby & DIY in the U.S.

Top shipping service providers

Depending on which kind of product is shipped and which country a parcel is shipped to, a company chooses to use different shipping service providers. The top three providers in the U.S. Toys, Hobby & DIY market are shown in the table on the right.

In The U.S., USPS (United States Postal Service) is the most frequently offered shipping service provider in eCommerce in the Toys, Hobby & DIY market in 2021. Of those stores indicating which service they use to transport their goods, 50% cited USPS (United States Postal Service) as one of their providers. Moreover, UPS (United Parcel Service) and FedEx are among the top three shipping service companies offered by U.S. online retailers in the Toys, Hobby & DIY segment, at rates of 49% and 39% respectively.

Shipping information is based on orders from the store’s main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the U.S.. To have a category-specific evaluation, only stores with a focus on the Toys, Hobby & DIY category are included. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in the U.S.

# Shipping service provider
1. USPS (United States Postal Service)
2. UPS (United Parcel Service)
3. FedEx