Care Products market in Uruguay

Market development

eCommerce revenue development in the Health Care market in Uruguay

The Uruguayan Health Care eCommerce market is predicted to reach US$26.4 million by 2024 and accounts for 23.2% of the Care Products eCommerce market in Uruguay. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.4%, resulting in a projected market volume of US$29.0 million by 2028. The Health Care eCommerce market is a sub-market of the Care Products market. Further categories within the Care Products market are: Household Care, and Personal Care.

eCommerce revenue development in the Health Care market in Uruguay

in million US$

eCommerce revenue growth in the Health Care market in Uruguay

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)10.49.820.29.010.871.922.388.0

Online share

eCommerce online share of the total Health Care market in Uruguay

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Uruguayan Health Care retail market, the online share is 9.4% and will increase by an average of 10.7% to 14.1% by 2028.

eCommerce online share of the total Health Care market in Uruguay

in %
20202021202220232024202520262027
Online share (in %)17.0%59.8%1.4%58.8%69.9%31.4%70.6%20.1%

Market definition

Definition of the Health Care market within the Care Products market

Market definition: Care Products > Health Care In the category Health Care digital channels are used to sell a variety of products, including eye care (e.g. glasses with prescription, contact lenses), medical products (e.g. medical supply, family planning products), nutrition (e.g. food supplements, protein drinks and bars), and more. Not part of the category are fitness and exercise equipment, health and fitness trackers or health publications and magazines. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Eye Care (e.g. glasses with prescription, contact lenses)
  • Medical products (e.g. medical supply, family planning products)
  • Nutrition (e.g. food supplements, protein drinks and bars)
  • Pharmaceuticals (e.g. prescription pharmaceuticals, OTC pharmaceuticals)

Out-of-scope

  • Fitness and exercise equipment
  • Health and fitness trackers
  • Health publications and magazines
  • Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)