Care Products market in Uruguay

The Uruguayan Care Products eCommerce market is predicted to reach US$113.9 million by 2024 and accounts for 7.8% of the total eCommerce market in Uruguay. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.0%, resulting in a projected market volume of US$128.2 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Make-up market in Uruguay

The Uruguayan Make-up eCommerce market is predicted to reach US$2.9 million by 2024 and accounts for 21.7% of the Decorative Cosmetics eCommerce market in Uruguay. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.5%, resulting in a projected market volume of US$3.0 million by 2028. The Make-up eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Lipsticks, Nail Cosmetics, and Other Decorative Cosmetics.

eCommerce revenue development in the Make-up market in Uruguay

in million US$

eCommerce revenue growth in the Make-up market in Uruguay

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)14.732.351.84.279.163.146.224.3

Market definition

Definition of the Make-up market within the Care Products market

Market definition: Care Products > Personal Care > Decorative Cosmetics > Make-up The category Make-up includes the online trade of make-up (e.g. foundations, concealers, face powders, blushes, bronzers, eyebrow products). This category does not cover make-up brushes and theater make-up. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Make-up (e.g. foundations, concealers, face powders, blushes, bronzers, eyebrow products)

Out-of-scope

  • Make-up brushes
  • Theater make-up

Market comparison

The Uruguayan Make-up market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %