Care Products market in Uruguay

The Uruguayan Care Products eCommerce market is predicted to reach US$113.9 million by 2024 and accounts for 7.8% of the total eCommerce market in Uruguay. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.0%, resulting in a projected market volume of US$128.2 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Shampoos market in Uruguay

The Uruguayan Shampoos eCommerce market is predicted to reach US$4.2 million by 2024 and accounts for 13.9% of the Shower & Bath eCommerce market in Uruguay. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.9%, resulting in a projected market volume of US$4.7 million by 2028. The Shampoos eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Deodorants, Hair Dyes, and Other Shower & Bath.

eCommerce revenue development in the Shampoos market in Uruguay

in million US$

eCommerce revenue growth in the Shampoos market in Uruguay

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 80.4 3.8 17.2 39.8 31.2 15.9 59.7 51.1

Online share

eCommerce online share of the total Shampoos market in Uruguay

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Uruguayan Shampoos retail market, the online share is 50.4% and will decrease by an average of 11.2% to 31.3% by 2027.

eCommerce online share of the total Shampoos market in Uruguay

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 96.3% 94.2% 74.9% 57.8% 27.0% 59.6% 70.5% 74.8%

Market definition

Definition of the Shampoos market within the Care Products market

Market definition: Care Products > Personal Care > Shower & Bath > Shampoos The category Shampoos includes the online trade of shampoos (e.g. everyday shampoos, moisturizing shampoos, color-protecting shampoos, volumizing shampoos, baby shampoos) and dry shampoos. This category does not cover pet shampoos and conditioners. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Shampoos (e.g. everyday shampoos, moisturizing shampoos, color-protecting shampoos, volumizing shampoos, baby shampoos)
  • Dry shampoos

Out-of-scope

  • Pet shampoos
  • Conditioners