The biggest player in the Australian eCommerce Market is woolworths.com.au. The store had a revenue of US$1 billion in 2018. It is followed by apple.com with US$0.4 billion revenue and coles.com.au with US$0.4 billion revenue. Altogether, the top three stores account for 10% of online revenue in Australia.
Store rankings are based on every store that generates revenue in Australia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Australia was considered.
One of the fastest-growing stores in the Australian market is danmurphys.com.au. The store achieved sales of about US$0.3 billion in 2018. Its revenue growth amounted to 180% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Australia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 18-22) for the next four years will be 9%. Compared to the year-over-year growth of 7%, this increase suggests that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 69% in Australia; in other words, 69% of the Australian population have bought at least one product online in 2018.
Five categories are considered by ecommerceDB. Fashion is the largest segment in Australia and accounts for 34% of the eCommerce revenue in Australia. This is followed by Electronics & Media with 19%, Toys, Hobby & DIY with 19%, Furniture & Appliances with 14% and Food & Personal Care with the remaining 14%.
In Australia, Australia Post is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 54% cited Australia Post as one of their providers. Moreover, StarTrack and Fastway are among the top three shipping service companies offered by online retailers in Australia, at rates of 19% and 8%.
Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is Australia. Only stores that provide information about their shipping providers can be considered.
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