e-Commerce Market Analysis

The eCommerce market in Spain

Spain is the 13th largest market for eCommerce with a revenue of US$17 billion in 2019, placing it ahead of Brazil and behind Russia.

With an increase of 16%, the Spanish eCommerce market contributed to the worldwide growth rate of 16% in 2019. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in Spain

Top online stores

The biggest player in the Spanish eCommerce Market is amazon.es. The store had a revenue of US$2.7 billion in 2019. It is followed by elcorteingles.es with US$620 million revenue and carrefour.es with US$507 million revenue. Altogether, the top three stores account for 20% of online revenue in in Spain.

Store rankings are based on every store that generates revenue in in Spain. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Spain was considered.

One of the fastest-growing stores in the Spanish market is nyxcosmetics.es. The store achieved sales of about US$0.3 billion in 2019. Its revenue growth amounted to 75% in the previous year.

Top online The eCommerce market stores in Spain by eCommerce net sales 2019 in million US$ The table shows the stores that generate the highest revenue in the Spanish market. For this evaluation, only revenue created in in Spain was considered. Basis are all shops on eCommerceDB that operate in in Spain.

# Store
1. amazon.es US$3,016m
2. elcorteingles.es US$620m
3. carrefour.es US$507m
4. pccomponentes.com US$446m
5. zara.com US$286m
The eCommerce market in Spain

Market size and growth rate

Revenue in 2019
US$17,267m
REVENUE
CAGR 2019-2023
10%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in in Spain is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 10%. Compared to the year-over-year growth of 16%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 58% in in Spain; in other words, 58% of the Spanish population have bought at least one product online in 2019.

Five categories are considered by ecommerceDB. Fashion is the largest segment in in Spain and accounts for 29% of the eCommerce revenue in in Spain. This is followed by Electronics & Media with 26%, Toys, Hobby & DIY with 18%, Food & Personal Care with 15% and Furniture & Appliances with the remaining 11%.

The eCommerce market in Spain
Top shipping service providers

In in Spain, UPS (United Parcel Service) is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 19% cited UPS (United Parcel Service) as one of their providers. Moreover, DHL and GLS are among the top three shipping service companies offered by online retailers in in Spain, at rates of 16% and 9%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Spain. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Spain The table shows the most offered shipping providers in in Spain. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Spain. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. UPS (United Parcel Service) 19%
2. DHL 16%
3. GLS 9%
The eCommerce market in Spain

Explore the competitive landscape