e-Commerce Market Analysis

The eCommerce market in France

In France is the seventh largest market for eCommerce with a revenue of US$46 billion in 2019, placing it ahead of India and behind South Korea.

With an increase of 8%, the French eCommerce market contributed to the worldwide growth rate of 16% in 2019. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in France

Top online stores

The biggest player in the French eCommerce Market is amazon.fr. The store had a revenue of US$3.6 billion in 2019. It is followed by cdiscount.com with US$2.6 billion revenue and auchan.fr with US$1.7 billion revenue. Altogether, the top three stores account for 15% of online revenue in in France.

Store rankings are based on every store that generates revenue in in France. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in France was considered.

One of the fastest-growing stores in the French market is prettylittlething.fr. The store achieved sales of about US$43.9 million in 2019. Its revenue growth amounted to 72% in the previous year.

Top online The eCommerce market stores in France by eCommerce net sales 2019 in million US$ The table shows the stores that generate the highest revenue in the French market. For this evaluation, only revenue created in in France was considered. Basis are all shops on eCommerceDB that operate in in France.

# Store
1. amazon.fr US$3,998m
2. cdiscount.com US$2,610m
3. auchan.fr US$1,692m
4. veepee.fr US$885m
5. vente-privee.com US$885m
The eCommerce market in France

Market size and growth rate

Revenue in 2019
US$46,033m
REVENUE
CAGR 2019-2023
8%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Visit Statista.com

Market expansion in in France is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 8%. Compared to the year-over-year growth of 8%, it is constant. This indicates that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 69% in in France; in other words, 69% of the French population have bought at least one product online in 2019.

Five categories are considered by ecommerceDB. Fashion is the largest segment in in France and accounts for 32% of the eCommerce revenue in in France. This is followed by Toys, Hobby & DIY with 20%, Electronics & Media with 19%, Furniture & Appliances with 16% and Food & Personal Care with the remaining 13%.

The eCommerce market in France
Top shipping service providers

In in France, La Poste is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 61% cited La Poste as one of their providers. Moreover, chronopost and Mondial Relay are among the top three shipping service companies offered by online retailers in in France, at rates of 33% and 25%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in France. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in France The table shows the most offered shipping providers in in France. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in France. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. La Poste 61%
2. chronopost 33%
3. Mondial Relay 25%
The eCommerce market in France

Explore the competitive landscape