The biggest player in the Dutch eCommerce Market is bol.com. The store had a revenue of US$1.4 billion in 2018. It is followed by coolblue.nl with US$1.1 billion revenue and wehkamp.nl with US$0.7 billion revenue. Altogether, the top three stores account for 20% of online revenue in the Netherlands.
Store rankings are based on every store that generates revenue in the Netherlands. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in the Netherlands was considered.
One of the fastest-growing stores in the Dutch market is jdsports.nl. The store achieved sales of about US$30.6 million in 2018. Its revenue growth amounted to 220% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in the Netherlands is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 18-22) for the next four years will be 9%. Compared to the year-over-year growth of 7%, this increase suggests that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 80% in the Netherlands; in other words, 80% of the Dutch population have bought at least one product online in 2018.
Five categories are considered by ecommerceDB. Fashion is the largest segment in the Netherlands and accounts for 34% of the eCommerce revenue in the Netherlands. This is followed by Electronics & Media with 24%, Toys, Hobby & DIY with 18%, Furniture & Appliances with 15% and Food & Personal Care with the remaining 9%.
In the Netherlands, PostNL is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 49% cited PostNL as one of their providers. Moreover, DHL and UPS (United Parcel Service) are among the top three shipping service companies offered by online retailers in the Netherlands, at rates of 32% and 17%.
Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the Netherlands. Only stores that provide information about their shipping providers can be considered.
|#||Shipping service provider|
|3.||UPS (United Parcel Service)||17%|