e-Commerce Market Analysis

The eCommerce market in the Netherlands

The Netherlands is the 15th largest market for eCommerce with a revenue of US$13 billion in 2018, placing it ahead of Indonesia and behind Italy.

With an increase of 7%, the Dutch eCommerce market contributed to the worldwide growth rate of 11% in 2018. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in the Netherlands

Top online stores

The biggest player in the Dutch eCommerce Market is bol.com. The store had a revenue of US$1.4 billion in 2018. It is followed by coolblue.nl with US$1.1 billion revenue and wehkamp.nl with US$0.7 billion revenue. Altogether, the top three stores account for 20% of online revenue in the Netherlands.

Store rankings are based on every store that generates revenue in the Netherlands. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in the Netherlands was considered.

One of the fastest-growing stores in the Dutch market is jdsports.nl. The store achieved sales of about US$30.6 million in 2018. Its revenue growth amounted to 220% in the previous year.

Top online The eCommerce market stores in the Netherlands by eCommerce net sales 2018 in million US$ The table shows the stores that generate the highest revenue in the Dutch market. For this evaluation, only revenue created in the Netherlands was considered. Basis are all shops on eCommerceDB that operate in the Netherlands.

# Store
1. bol.com US$1,410m
2. coolblue.nl US$1,111m
3. wehkamp.nl US$705m
4. ah.nl US$486m
5. apple.com US$390m
The eCommerce market in the Netherlands

Market size and growth rate

Revenue in 2018
US$13,360m
REVENUE
CAGR 2018-2022
9%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in the Netherlands is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 18-22) for the next four years will be 9%. Compared to the year-over-year growth of 7%, this increase suggests that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 80% in the Netherlands; in other words, 80% of the Dutch population have bought at least one product online in 2018.

Five categories are considered by ecommerceDB. Fashion is the largest segment in the Netherlands and accounts for 34% of the eCommerce revenue in the Netherlands. This is followed by Electronics & Media with 24%, Toys, Hobby & DIY with 18%, Furniture & Appliances with 15% and Food & Personal Care with the remaining 9%.

The eCommerce market in the Netherlands
Top shipping service providers

In the Netherlands, PostNL is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 49% cited PostNL as one of their providers. Moreover, DHL and UPS (United Parcel Service) are among the top three shipping service companies offered by online retailers in the Netherlands, at rates of 32% and 17%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the Netherlands. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in the Netherlands The table shows the most offered shipping providers in the Netherlands. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the Netherlands. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. PostNL 49%
2. DHL 32%
3. UPS (United Parcel Service) 17%
The eCommerce market in the Netherlands

Explore the competitive landscape