The biggest player in the Turkish eCommerce Market is apple.com. The store had a revenue of US$420 million in 2019. It is followed by lcwaikiki.com with US$403 million revenue and vatanbilgisayar.com with US$268 million revenue. Altogether, the top three stores account for 15% of online revenue in Turkey.
Store rankings are based on every store that generates revenue in Turkey. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Turkey was considered.
One of the fastest-growing stores in the Turkish market is ciceksepeti.com. The store achieved sales of about US$0.2 billion in 2019. Its revenue growth amounted to 240% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Turkey is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 25%. Compared to the year-over-year growth of 25%, it is constant. This indicates that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 61% in Turkey; in other words, 61% of the Turkish population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Turkey and accounts for 35% of the eCommerce revenue in Turkey. This is followed by Fashion with 21%, Furniture & Appliances with 18%, Toys, Hobby & DIY with 17% and Food & Personal Care with the remaining 10%.