Fashion market in Turkey

The Turkish Fashion eCommerce market is predicted to reach US$4,213.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,331.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

With sales in the Turkish Fashion market, trendyol.com generated a revenue of US$2,003.4 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Turkey is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Turkish Fashion eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with VISA (Cards) covering the largest share with 92.6% of all online stores checked. Other offered payment methods in the Turkish Fashion eCommerce market in 2023 are Mastercard (Cards) with 92.6%, Invoice (unknown) with 67.0%, and Cash on delivery (Cash on delivery) with 43.6%. With 42.6% Bank transfer/cash in advance (Bank transfer) has already a significantly smaller coverage compared to VISA (Cards).

Despite Yurtiçi Kargo's dominant position with 45.9% of online stores opting for its services, the Turkish Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including MNG Kargo, Aras Kargo, hepsiJET, and PTT Kargo, hold smaller but significant shares, contributing to a dynamic and fragmented market.