Fashion market in Turkey
Market development
eCommerce revenue development in the Fashion market in Turkey
The Turkish Fashion eCommerce market is predicted to reach US$4,263.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,377.7 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
eCommerce revenue development in the Fashion market in Turkey
eCommerce revenue growth in the Fashion market in Turkey
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 84.0 | 44.8 | 29.1 | 18.6 | 48.6 | 83.2 | 21.1 | 24.6 |
Top stores
Top five Fashion online stores in Turkey by net sales 2023
With sales in the Turkish Fashion market, trendyol.com generated a revenue of US$1,744.9 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Turkey is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in Turkey in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Turkish Fashion market
The Turkish Fashion eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with VISA (Cards) covering the largest share with 92.6% of all online stores checked. Other offered payment methods in the Turkish Fashion eCommerce market in 2023 are Mastercard (Cards) with 92.6%, Invoice (unknown) with 67.0%, and Cash on delivery (Cash on delivery) with 43.6%. With 42.6% Bank transfer/cash in advance (Bank transfer) has already a significantly smaller coverage compared to VISA (Cards).
Top 5 offered payment methods in the Turkish Fashion market
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Shipping Service Provider
Top 5 offered shipping providers in the Turkish Fashion market
Despite Yurtiçi Kargo's dominant position with 46.3% of online stores opting for its services, the Turkish Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including MNG Kargo, Aras Kargo, PTT Kargo, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Turkish Fashion market
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Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
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