Fashion market in Turkey

The Turkish Fashion eCommerce market is predicted to reach US$4,263.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,377.7 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Suitcases market in Turkey

The Turkish Suitcases eCommerce market is predicted to reach US$33.5 million by 2024 and accounts for 12.1% of the Luggage & Bags eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -7.7%, resulting in a projected market volume of US$24.3 million by 2028. The Suitcases eCommerce market is a sub-market of the Luggage & Bags market. Further categories within the Luggage & Bags market are: Backpacks & Daypacks, Handbags, Hip & Fanny Packs, and Other Luggage & Bags.

eCommerce revenue development in the Suitcases market in Turkey

in million US$

eCommerce revenue growth in the Suitcases market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 45.3 45.4 81.9 39.9 40.7 64.4 84.2 34.0

Online share

eCommerce online share of the total Suitcases market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Suitcases retail market, the online share is 22.3% and will decrease by an average of 38.5% to 3.2% by 2027.

eCommerce online share of the total Suitcases market in Turkey

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 15.9% 43.5% 10.5% 94.1% 99.6% 46.5% 42.3% 46.4%

Market definition

Definition of the Suitcases market within the Fashion market

Market definition: Fashion > Bags & Accessories > Luggage & Bags > Suitcases The category Suitcases includes the online trade of suitcases (e.g. carry-on suitcases, hardside suitcases, softside suitcases, spinner suitcases). This category does not cover backpacks and daypacks and gym bags. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Suitcases (e.g. carry-on suitcases, hardside suitcases, softside suitcases, spinner suitcases)

Out-of-scope

  • Backpacks and daypacks
  • Gym bags