Fashion market in Turkey

The Turkish Fashion eCommerce market is predicted to reach US$4,213.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,331.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Flat Shoes market in Turkey

The Turkish Flat Shoes eCommerce market is predicted to reach US$79.8 million by 2024 and accounts for 9.9% of the Footwear eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -10.4%, resulting in a projected market volume of US$51.5 million by 2028. The Flat Shoes eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Active Footwear, Boots, High Heels & Pumps, Other Footwear, and Sandals.

eCommerce revenue development in the Flat Shoes market in Turkey

in million US$

eCommerce revenue growth in the Flat Shoes market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)60.947.079.679.624.997.547.192.4

Market definition

Definition of the Flat Shoes market within the Fashion market

Market definition: Fashion > Footwear > Flat Shoes The category Flat Shoes includes the online trade of ballerina flats, loafers, oxfords, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Ballerina flats
  • Loafers
  • Oxfords
  • Clarks

Market comparison

The Turkish Flat Shoes market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %