Fashion market in Turkey
The Turkish Fashion eCommerce market is predicted to reach US$4,213.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,331.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Market development
eCommerce revenue development in the Pants market in Turkey
The Turkish Pants eCommerce market is predicted to reach US$497.9 million by 2024 and accounts for 22.8% of the Apparel eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -2.2%, resulting in a projected market volume of US$455.4 million by 2028. The Pants eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Socks, Suits & Trouser Suits, Sweaters, T-Shirts, Shirts & Blouses, Underwear & Nightwear, and Workwear.
eCommerce revenue development in the Pants market in Turkey
eCommerce revenue growth in the Pants market in Turkey
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 8.2 | 4.0 | 23.3 | 56.3 | 25.2 | 51.9 | 49.3 | 45.0 |
Market definition
Definition of the Pants market within the Fashion market
Market definition: Fashion > Apparel > Pants The category Pants includes the online trade of pants (e.g. jeans, cargo pants, sweatpants, leggings, shorts). This category does not cover workwear pants and suit trousers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Pants (e.g. jeans, cargo pants, sweatpants, leggings, shorts)
Out-of-scope
- Workwear pants
- Suit trousers
Market comparison
The Turkish Pants market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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