Fashion market in Turkey

The Turkish Fashion eCommerce market is predicted to reach US$4,213.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,331.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Monthly revenues

Monthly eCommerce revenues in the Turkish Apparel market

The monthly eCommerce revenue of the Turkish Apparel market was US$245 million in November 2024. This refers to a growth of 7.9% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 11.2% of the total 2024 revenue of the Turkish Apparel market and the lowest in February 2024 with 6.7% of the total 2024 revenue.

Revenue Last Month

US$245.4m

The eCommerce revenue grew by 7.9% from October 2024 to November 2024.

11-2024+7.9%

Monthly revenue shares in the last 12 months

in %
0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)45.738.60.895.88.731.256.55.246.227.112.146.0

Market development

eCommerce revenue development in the Apparel market in Turkey

The Turkish Apparel eCommerce market is predicted to reach US$2,185.5 million by 2024 and accounts for 51.9% of the Fashion eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -3.9%, resulting in a projected market volume of US$1,862.3 million by 2028. The Apparel eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Bags & Accessories, and Footwear.

eCommerce revenue development in the Apparel market in Turkey

in million US$

eCommerce revenue growth in the Apparel market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)89.853.095.646.050.190.291.771.0

Top stores

Top five Apparel online stores in Turkey by net sales 2023

With sales in the Turkish Apparel market, trendyol.com generated a revenue of US$1,022.2 million in 2023, which means it is the leading online store in this market. The Apparel ranking of Turkey is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Apparel market in Turkey in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Apparel market within the Fashion market

Market definition: Fashion > Apparel The category Apparel encompasses the commercial (B2C) sale of outerwear (e.g. jackets, coats), tops (e.g. t-shirts, sweaters, blouses), bottoms (e.g. pants, shorts, skirts), and more. Not covered are sport-specific apparel (e.g. wetsuits, snowsuits, goalkeeper gloves), footwear or fashion accessories (e.g. gloves, hats, scarves). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Outerwear (e.g. jackets, coats)
  • Tops (e.g. t-shirts, sweaters, blouses)
  • Bottoms (e.g. pants, shorts, skirts)
  • Undergarments (e.g. underwear, socks)
  • Activewear (e.g. joggers, tights, tricots)

Out-of-scope

  • Sport-specific apparel (e.g. wetsuits, snowsuits, goalkeeper gloves)
  • Footwear
  • Fashion accessories (e.g. gloves, hats, scarves)