Fashion market in Turkey

The Turkish Fashion eCommerce market is predicted to reach US$4,263.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,377.7 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Jewelry & Watches market in Turkey

The Turkish Jewelry & Watches eCommerce market is predicted to reach US$49.0 million by 2024 and accounts for 4.0% of the Bags & Accessories eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -27.5%, resulting in a projected market volume of US$13.5 million by 2028. The Jewelry & Watches eCommerce market is a sub-market of the Bags & Accessories market. Further categories within the Bags & Accessories market are: Fashion Accessories, and Luggage & Bags.

eCommerce revenue development in the Jewelry & Watches market in Turkey

in million US$

eCommerce revenue growth in the Jewelry & Watches market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 61.4 22.6 77.9 31.2 60.4 14.8 85.0 8.1

Online share

eCommerce online share of the total Jewelry & Watches market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Jewelry & Watches retail market, the online share is 8.4% and will increase by an average of 53.5% to 46.6% by 2027.

eCommerce online share of the total Jewelry & Watches market in Turkey

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 20.8% 9.7% 84.3% 22.3% 74.6% 15.1% 42.7% 49.3%

Market definition

Definition of the Jewelry & Watches market within the Fashion market

Market definition: Fashion > Bags & Accessories > Jewelry & Watches The category Jewelry & Watches includes the online trade of jewelry (e.g earrings, necklaces, bracelaces) and watches (e.g. analog watches, digital watches, pocket watches). This category does not cover precious metals and silverware. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Jewelry (e.g earrings, necklaces, bracelaces)
  • Watches (e.g. analog watches, digital watches, pocket watches)

Out-of-scope

  • Precious metals
  • Silverware