Fashion market in Turkey
Market development
eCommerce revenue development in the Workwear market in Turkey
The Turkish Workwear eCommerce market is predicted to reach US$31.6 million by 2024 and accounts for 1.4% of the Apparel eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -12.1%, resulting in a projected market volume of US$18.9 million by 2028. The Workwear eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, T-Shirts, Shirts & Blouses, and Underwear & Nightwear.
eCommerce revenue development in the Workwear market in Turkey
eCommerce revenue growth in the Workwear market in Turkey
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 22.5 | 19.3 | 92.5 | 51.3 | 79.6 | 38.6 | 53.3 | 52.0 |
Market definition
Definition of the Workwear market within the Fashion market
Market definition: Fashion > Apparel > Workwear The category Workwear includes the online trade of overalls, safety vests and high-visibility clothing. This category does not cover safety shoes, safety glasses and goggles or tool belts. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Overalls
- Safety vests
- High-visibility clothing
Out-of-scope
- Safety shoes
- Safety glasses and goggles
- Tool belts
- Helmets
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