Fashion market in Turkey

The Turkish Fashion eCommerce market is predicted to reach US$4,263.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,377.7 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Other Apparel market in Turkey

The Turkish Other Apparel eCommerce market is predicted to reach US$51.0 million by 2024 and accounts for 2.3% of the Apparel eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -10.5%, resulting in a projected market volume of US$32.7 million by 2028. The Other Apparel eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Pants, Socks, Suits & Trouser Suits, Sweaters, T-Shirts, Shirts & Blouses, Underwear & Nightwear, and Workwear.

eCommerce revenue development in the Other Apparel market in Turkey

in million US$

eCommerce revenue growth in the Other Apparel market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)34.913.371.557.968.025.525.395.4

Market definition

Definition of the Other Apparel market within the Fashion market

Market definition: Fashion > Apparel > Other Apparel The category Other Apparel includes the online trade of maternity wear, wedding dresses, tracksuits, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Maternity wear
  • Wedding dresses
  • Tracksuits
  • Bikinis and swim shorts