Fashion market in Turkey

Market development

eCommerce revenue development in the Footwear market in Turkey

The Turkish Footwear eCommerce market is predicted to reach US$818.0 million by 2024 and accounts for 19.2% of the Fashion eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -13.5%, resulting in a projected market volume of US$457.2 million by 2028. The Footwear eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Bags & Accessories.

eCommerce revenue development in the Footwear market in Turkey

in million US$

eCommerce revenue growth in the Footwear market in Turkey

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)37.35.561.535.673.513.849.525.7

Online share

eCommerce online share of the total Footwear market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Footwear retail market, the online share is 2.7% and will increase by an average of 74.1% to 24.8% by 2027.

eCommerce online share of the total Footwear market in Turkey

in %
20202021202220232024202520262027
Online share (in %)91.7%17.4%24.0%16.0%33.5%99.1%74.1%75.6%

Top stores

Top five Footwear online stores in Turkey by net sales 2023

With sales in the Turkish Footwear market, trendyol.com generated a revenue of US$356.1 million in 2023, which means it is the leading online store in this market. The Footwear ranking of Turkey is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Footwear market in Turkey in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Footwear market within the Fashion market

Market definition: Fashion > Footwear The category Footwear comprises digital sales of sneakers, sports shoes, sandals, and more. This category does not cover sport-specific footware (e.g. soccer shoes, climbing shoes, bike shoes) and orthopedic footwear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Sneakers
  • Sports shoes
  • Sandals
  • Boots
  • High heels
  • Slippers

Out-of-scope

  • Sport specific footware (e.g. soccer shoes, climbing shoes, bike shoes)
  • Orthopedic footwear