Electronics market in Turkey

The Turkish Electronics eCommerce market is predicted to reach US$8,207.3 million by 2024 and accounts for 30.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.6%, resulting in a projected market volume of US$8,743.6 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.

Market development

eCommerce revenue development in the Electronics market in Turkey

The Turkish Electronics eCommerce market is predicted to reach US$8,207.3 million by 2024 and accounts for 30.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.6%, resulting in a projected market volume of US$8,743.6 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.

eCommerce revenue development in the Electronics market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Electronics market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)55.547.386.119.380.64.185.10.9

Top stores

Top five Electronics online stores in Turkey by net sales 2023

With sales in the Turkish Electronics market, trendyol.com generated a revenue of US$572.4 million in 2023, which means it is the leading online store in this market. The Electronics ranking of Turkey is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Electronics market in Turkey in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Electronics Turkey - Electronics Turkey - All Categories

Shop Software Solutions

Top 5 used shop software solutions in the Turkish Electronics market

In the Turkish Electronics eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including Ticimax, Shopify, and IdeaSoft, have been able to secure a market share exceeding 4.7%, suggesting a diversified market with numerous players holding smaller stakes.

Top 5 used shop software solutions in the Turkish Electronics market

in %

Note: A store can use more than one shop software solution (Multi-pick), based on 86 stores in the Turkish Electronics market

Source: ECDB analysis

See all stores using

shop software shop software shop software

Market definition

Definition of the Electronics market

Market definition: Electronics The category Electronics covers the sale of consumer electronics (e.g. computers, smartphones, TVs, headphones, game consoles) and appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes) via digital channels. Online stores dedicated to the sale of mobile contracts and tariffs, set-up and installation services or software are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Consumer Electronics (e.g. computers, smartphones, TVs, headphones, game consoles)
  • Appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes)

Out-of-scope

  • Mobile contracts and tariffs
  • Set-up and installation services
  • Software
  • Car electronics (e.g. navigation systems, car entertainment systems, dashcams)
  • Power tools

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