Electronics market in Turkey

Market development

eCommerce revenue development in the Household Appliances market in Turkey

The Turkish Household Appliances eCommerce market is predicted to reach US$4,557.3 million by 2024 and accounts for 90.2% of the Electrical Appliances eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.7%, resulting in a projected market volume of US$4,875.6 million by 2028. The Household Appliances eCommerce market is a sub-market of the Electrical Appliances market. Further categories within the Electrical Appliances market are: Personal Care Appliances.

eCommerce revenue development in the Household Appliances market in Turkey

in million US$

eCommerce revenue growth in the Household Appliances market in Turkey

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)98.897.914.280.57.666.112.955.5

Online share

eCommerce online share of the total Household Appliances market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Household Appliances retail market, the online share is 15.4% and will increase by an average of 0.2% to 15.5% by 2027.

eCommerce online share of the total Household Appliances market in Turkey

in %
20202021202220232024202520262027
Online share (in %)53.1%1.5%1.2%94.1%96.6%57.3%94.9%60.7%

Market definition

Definition of the Household Appliances market within the Electronics market

Market definition: Electronics > Electrical Appliances > Household Appliances The category Household Appliances includes the online trade of kitchen appliances, laundry appliances, cleaning appliances, and more. This category does not cover consumer electronics and personal care appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Kitchen appliances
  • Laundry appliances
  • Cleaning appliances
  • Heating and cooling appliances
  • Small appliances
  • Smart home appliances

Out-of-scope

  • Consumer electronics
  • Personal care appliances