Electronics market in Turkey

The Turkish Electronics eCommerce market is predicted to reach US$8,207.3 million by 2024 and accounts for 30.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.6%, resulting in a projected market volume of US$8,743.6 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.

Market development

eCommerce revenue development in the Cases & Accessories market in Turkey

The Turkish Cases & Accessories eCommerce market is predicted to reach US$23.1 million by 2024 and accounts for 1.8% of the Smartphones eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.7%, resulting in a projected market volume of US$26.7 million by 2028. The Cases & Accessories eCommerce market is a sub-market of the Smartphones market. Further categories within the Smartphones market are: Smartphone Devices.

eCommerce revenue development in the Cases & Accessories market in Turkey

in million US$

eCommerce revenue growth in the Cases & Accessories market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 4.4 14.4 95.3 45.3 33.5 40.5 78.1 61.2

Online share

eCommerce online share of the total Cases & Accessories market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Cases & Accessories retail market, the online share is 31.9% and will decrease by an average of 20.3% to 12.9% by 2027.

eCommerce online share of the total Cases & Accessories market in Turkey

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 4.3% 6.1% 5.9% 90.2% 41.4% 71.3% 70.7% 88.5%

Market definition

Definition of the Cases & Accessories market within the Electronics market

Market definition: Electronics > Consumer Electronics > Telecommunications > Smartphones > Cases & Accessories The category Cases & Accessories includes the online trade of phone cases and covers, screen protectors and chargers and charging accessories (e.g. all adapters, wireless chargers, portable power banks). This category does not cover smartphone devices (e.g. iphone, samsung galaxy, xiaomi redmi) and headphones and earbuds. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Phone cases and covers
  • Screen protectors
  • Chargers and charging Accessories (e.g. all adapters, wireless chargers, portable power banks)

Out-of-scope

  • Smartphone Devices (e.g. iPhone, Samsung Galaxy, Xiaomi Redmi)
  • Headphones and earbuds