Electronics & Media market in Turkey

The Turkish Electronics & Media eCommerce market is predicted to reach US$9,752.6 million by 2023 and accounts for 42.4% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.5%, resulting in a projected market volume of US$16,159.5 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.

Market development

eCommerce revenue development in the Televisions market in Turkey

The Turkish Televisions eCommerce market is predicted to reach US$732.2 million by 2023 and accounts for 61.1% of the TV, Radio & Multimedia eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.6%, resulting in a projected market volume of US$1,263.6 million by 2027. The Televisions eCommerce market is a sub-market of the TV, Radio & Multimedia market. Further categories within the TV, Radio & Multimedia market are: Digital Cameras, Headphones, Radios, Speakers, and Video Game Consoles.

eCommerce revenue development in the Televisions market in Turkey

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV (in US$) 45.1 49.4 12.3 94.8 79.5 79.2 1.4 22.5
CVR (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV: Average Order Value CVR: Conversion Rate