Electronics market in Turkey

Market development

eCommerce revenue development in the Small Kitchen Appliances market in Turkey

The Turkish Small Kitchen Appliances eCommerce market is predicted to reach US$509.7 million by 2024 and accounts for 11.2% of the Household Appliances eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.9%, resulting in a projected market volume of US$570.6 million by 2028. The Small Kitchen Appliances eCommerce market is a sub-market of the Household Appliances market. Further categories within the Household Appliances market are: Cookers & Ovens, Dishwashers, Other Household Appliances, Refrigerators, Vacuum Cleaners, and Washing Machines.

eCommerce revenue development in the Small Kitchen Appliances market in Turkey

in million US$

eCommerce revenue growth in the Small Kitchen Appliances market in Turkey

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)61.739.610.144.254.355.968.823.3

Online share

eCommerce online share of the total Small Kitchen Appliances market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Small Kitchen Appliances retail market, the online share is 50.4% and will decrease by an average of 12.7% to 29.3% by 2027.

eCommerce online share of the total Small Kitchen Appliances market in Turkey

in %
20202021202220232024202520262027
Online share (in %)79.6%74.1%82.4%71.5%20.7%6.1%10.2%12.7%

Market definition

Definition of the Small Kitchen Appliances market within the Electronics market

Market definition: Electronics > Electrical Appliances > Household Appliances > Small Kitchen Appliances The category Small Kitchen Appliances includes the online trade of toasters, electric kettles, microwave ovens, and more. This category does not cover lare household appliances, cleaning appliances or personal care appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Toasters
  • Electric kettles
  • Microwave ovens
  • Airfryers
  • Coffee makers
  • Espresso machines
  • Blenders
  • Food processors (e.g. Thermomix)
  • Slow cookers and pressure cookers
  • Waffle makers and griddles
  • Juicers
  • Hand and stand mixers
  • Kitchen scales and timers
  • Ice cream and yogurt makers
  • Bread makers

Out-of-scope

  • Lare household appliances
  • Cleaning appliances
  • Personal care appliances