Electronics market in Turkey

The Turkish Electronics eCommerce market is predicted to reach US$8,207.3 million by 2024 and accounts for 30.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.6%, resulting in a projected market volume of US$8,743.6 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.

Market development

eCommerce revenue development in the Hifi Equipment market in Turkey

The Turkish Hifi Equipment eCommerce market is predicted to reach US$18.7 million by 2024 and accounts for 7.6% of the Audio eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -6.3%, resulting in a projected market volume of US$14.4 million by 2028. The Hifi Equipment eCommerce market is a sub-market of the Audio market. Further categories within the Audio market are: Headphones, Loudspeakers, and Other Audio.

eCommerce revenue development in the Hifi Equipment market in Turkey

in million US$

eCommerce revenue growth in the Hifi Equipment market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 54.0 50.7 33.2 70.7 34.7 6.2 40.7 43.1

Online share

eCommerce online share of the total Hifi Equipment market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Hifi Equipment retail market, the online share is 16.4% and will decrease by an average of 21.3% to 6.3% by 2027.

eCommerce online share of the total Hifi Equipment market in Turkey

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 4.1% 60.7% 13.6% 35.6% 69.6% 42.6% 84.4% 52.1%

Market definition

Definition of the Hifi Equipment market within the Electronics market

Market definition: Electronics > Consumer Electronics > Audio > Hifi Equipment The category Hifi Equipment includes the online trade of stereo systems, compact systems, audio home systems, and more. This category does not cover hifi loudspeakers and car hifi. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Stereo systems
  • Compact systems
  • Audio home systems
  • All-in-one-systems
  • Wifi radios
  • Amplifiers
  • Digital-to-analog converters (DACs)
  • Hifi receivers
  • Turntables

Out-of-scope

  • Hifi Loudspeakers
  • Car Hifi