Electronics market in Turkey

The Turkish Electronics eCommerce market is predicted to reach US$8,207.3 million by 2024 and accounts for 30.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.6%, resulting in a projected market volume of US$8,743.6 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.

Market development

eCommerce revenue development in the Computing market in Turkey

The Turkish Computing eCommerce market is predicted to reach US$698.8 million by 2024 and accounts for 22.2% of the Consumer Electronics eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.8%, resulting in a projected market volume of US$676.0 million by 2028. The Computing eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Audio, Cameras, Fitness Trackers, Game Consoles, Other Consumer Electronics, Printers & Scanners, TV & Video, and Telecommunications.

eCommerce revenue development in the Computing market in Turkey

in million US$

eCommerce revenue growth in the Computing market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 41.8 4.3 49.9 75.8 85.5 18.2 36.5 86.3

Online share

eCommerce online share of the total Computing market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Computing retail market, the online share is 10.9% and will decrease by an average of 33.7% to 2.1% by 2027.

eCommerce online share of the total Computing market in Turkey

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 67.0% 66.5% 2.1% 55.6% 85.1% 39.4% 64.1% 12.2%

Market definition

Definition of the Computing market within the Electronics market

Market definition: Electronics > Consumer Electronics > Computing The category Computing includes the online trade of notebooks & laptops, desktop PCs, tablets, and more. This category does not cover TVs, smartphones or cameras. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Notebooks & Laptops
  • Desktop PCs
  • Tablets
  • Monitors

Out-of-scope

  • TVs
  • Smartphones
  • Cameras
  • Headphones
  • Loudspeakers
  • Printers
  • Scanners
  • Game Consoles
  • Wearables