Electronics market in Turkey
The Turkish Electronics eCommerce market is predicted to reach US$8,111.1 million by 2024 and accounts for 30.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.5%, resulting in a projected market volume of US$8,623.8 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.
Market development
eCommerce revenue development in the Electric Toothbrushes market in Turkey
The Turkish Electric Toothbrushes eCommerce market is predicted to reach US$139.3 million by 2024 and accounts for 28.4% of the Personal Care Appliances eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.1%, resulting in a projected market volume of US$176.8 million by 2028. The Electric Toothbrushes eCommerce market is a sub-market of the Personal Care Appliances market. Further categories within the Personal Care Appliances market are: Hair Dryers, Other Personal Care Appliances, and Shavers.
eCommerce revenue development in the Electric Toothbrushes market in Turkey
eCommerce revenue growth in the Electric Toothbrushes market in Turkey
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 92.7 | 45.2 | 5.6 | 40.1 | 14.7 | 6.1 | 80.0 | 21.8 |
Market definition
Definition of the Electric Toothbrushes market within the Electronics market
Market definition: Electronics > Electrical Appliances > Personal Care Appliances > Electric Toothbrushes The category Electric Toothbrushes includes the online trade of electric toothbrushes (e.g. sonic electric toothbrushes, rotating electric toothbrushes, pulsating electric toothbrushes, ultrasonic electric toothbrushes, ionic electric toothbrushes). This category does not cover non-electric toothbrushes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Electric toothbrushes (e.g. sonic electric toothbrushes, rotating electric toothbrushes, pulsating electric toothbrushes, ultrasonic electric toothbrushes, ionic electric toothbrushes)
Out-of-scope
- Non-electric toothbrushes
Market comparison
The Turkish Electric Toothbrushes market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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