Furniture & Appliances market in Turkey

The Turkish Furniture & Appliances eCommerce market is predicted to reach US$2,263.1 million by 2023 and accounts for 9.8% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 18.3%, resulting in a projected market volume of US$4,433.8 million by 2027. Within the Furniture & Appliances market ecommerceDB considers the following two sub-markets: Household Appliances and Furniture & Homeware.

Market development

eCommerce revenue development in the Cookers & Ovens market in Turkey

The Turkish Cookers & Ovens eCommerce market is predicted to reach US$237.0 million by 2023 and accounts for 29.9% of the Major Appliances eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 19.3%, resulting in a projected market volume of US$479.8 million by 2027. The Cookers & Ovens eCommerce market is a sub-market of the Major Appliances market. Further categories within the Major Appliances market are: Dishwashing Machines, Freezers, Refrigerators, and Washing Machines.

eCommerce revenue development in the Cookers & Ovens market in Turkey

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.1 94.8 31.6 55.0 82.7 65.1 35.9 50.4
AOV (in US$) 30.0 27.5 99.1 9.5 9.0 31.8 72.3 56.1
CVR (in %) 22.1 94.8 31.6 55.0 82.7 65.1 35.9 50.4
AOV: Average Order Value CVR: Conversion Rate