Electronics market in Turkey

The Turkish Electronics eCommerce market is predicted to reach US$21,826.2 million by 2025 and accounts for 43.3% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 12.5%, resulting in a projected market volume of US$34,976.3 million by 2029. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.

Market development

eCommerce revenue development in the Personal Care Appliances market in Turkey

The Turkish Personal Care Appliances eCommerce market is predicted to reach US$1,289.1 million by 2025 and accounts for 9.8% of the Electrical Appliances eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 15.4%, resulting in a projected market volume of US$2,289.1 million by 2029. The Personal Care Appliances eCommerce market is a sub-market of the Electrical Appliances market. Further categories within the Electrical Appliances market are: Household Appliances.

eCommerce revenue development in the Personal Care Appliances market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Personal Care Appliances market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)73.627.471.947.810.349.273.899.0

Market definition

Definition of the Personal Care Appliances market within the Electronics market

Market definition: Electronics > Electrical Appliances > Personal Care Appliances The category Personal Care Appliances includes the online trade of hair care appliances, electric shavers and razors, electric toothbrushes, and more. This category does not cover make-up brushes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Hair care Appliances
  • Electric shavers and razors
  • Electric toothbrushes
  • Epilators and hair removal devices

Out-of-scope

  • Make-up brushes

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