Electronics market in Turkey
The Turkish Electronics eCommerce market is predicted to reach US$18,764.3 million by 2024 and accounts for 42.4% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.9%, resulting in a projected market volume of US$31,560.9 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.
Market development
eCommerce revenue development in the Personal Care Appliances market in Turkey
The Turkish Personal Care Appliances eCommerce market is predicted to reach US$1,079.6 million by 2024 and accounts for 9.7% of the Electrical Appliances eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.9%, resulting in a projected market volume of US$2,013.9 million by 2028. The Personal Care Appliances eCommerce market is a sub-market of the Electrical Appliances market. Further categories within the Electrical Appliances market are: Household Appliances.
eCommerce revenue development in the Personal Care Appliances market in Turkey
eCommerce revenue growth in the Personal Care Appliances market in Turkey
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 4.3 | 35.7 | 8.0 | 45.1 | 62.9 | 9.0 | 7.2 | 40.1 | ||||
| as of Electrical Appliances (in %) | 21.8 | 22.4 | 22.2 | 21.0 | 21.7 | 22.1 | 21.8 | 21.5 | 21.2 | 20.9 | 20.6 | 20.3 |
Market definition
Definition of the Personal Care Appliances market within the Electronics market
Market definition: Electronics > Electrical Appliances > Personal Care Appliances The category Personal Care Appliances includes the online trade of hair care appliances, electric shavers and razors, electric toothbrushes, and more. This category does not cover make-up brushes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Hair care Appliances
- Electric shavers and razors
- Electric toothbrushes
- Epilators and hair removal devices
Out-of-scope
- Make-up brushes
Market comparison
The Turkish Personal Care Appliances market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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