Electronics market in Turkey

The Turkish Electronics eCommerce market is predicted to reach US$5,887.1 million by 2023 and accounts for 24.7% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -10.5%, resulting in a projected market volume of US$3,781.8 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Other Personal Care Appliances market in Turkey

The Turkish Other Personal Care Appliances eCommerce market is predicted to reach US$37.4 million by 2023 and accounts for 19.7% of the Personal Care Appliances eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -10.5%, resulting in a projected market volume of US$24.1 million by 2027. The Other Personal Care Appliances eCommerce market is a sub-market of the Personal Care Appliances market. Further categories within the Personal Care Appliances market are: Electric Toothbrushes, Hair Dryers, and Shavers.

eCommerce revenue development in the Other Personal Care Appliances market in Turkey

in million US$

eCommerce revenue growth in the Other Personal Care Appliances market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 69.7 57.8 16.5 45.6 37.8 1.2 53.9 72.9

Online share

eCommerce online share of the total Other Personal Care Appliances market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Other Personal Care Appliances retail market, the online share is 30.5% and will decrease by an average of 11.4% to 18.8% by 2027.

eCommerce online share of the total Other Personal Care Appliances market in Turkey

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 52.6% 41.4% 66.6% 19.5% 32.7% 96.5% 65.3% 76.5%

Market definition

Definition of the Other Personal Care Appliances market within the Electronics market

Market definition: Electronics > Electrical Appliances > Personal Care Appliances > Other Personal Care Appliances The category Other Personal Care Appliances includes the online trade of epilators and hair removal devices, nasal showers, facial cleansing devices, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Epilators and hair removal devices
  • Nasal showers
  • Facial cleansing devices
  • Electric nail files and buffers
  • Trimmers
  • Bathroom scales
  • Electric massagers