Electronics market in Turkey

The Turkish Electronics eCommerce market is predicted to reach US$18,764.3 million by 2024 and accounts for 42.4% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.9%, resulting in a projected market volume of US$31,560.9 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.

Market development

eCommerce revenue development in the Other Personal Care Appliances market in Turkey

The Turkish Other Personal Care Appliances eCommerce market is predicted to reach US$232.4 million by 2024 and accounts for 21.5% of the Personal Care Appliances eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.2%, resulting in a projected market volume of US$409.5 million by 2028. The Other Personal Care Appliances eCommerce market is a sub-market of the Personal Care Appliances market. Further categories within the Personal Care Appliances market are: Electric Toothbrushes, Hair Dryers, and Shavers.

eCommerce revenue development in the Other Personal Care Appliances market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Personal Care Appliances market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)59.939.59.330.941.774.116.776.3

Market definition

Definition of the Other Personal Care Appliances market within the Electronics market

Market definition: Electronics > Electrical Appliances > Personal Care Appliances > Other Personal Care Appliances The category Other Personal Care Appliances includes the online trade of epilators and hair removal devices, nasal showers, facial cleansing devices, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Epilators and hair removal devices
  • Nasal showers
  • Facial cleansing devices
  • Electric nail files and buffers
  • Trimmers
  • Bathroom scales
  • Electric massagers

Market comparison

The Turkish Other Personal Care Appliances market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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