Spending Intentions of Singles' Day Participants, 2021-2023

Publication date: January 10, 2024

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Topics

Consumer Insights, Shopping Days

Notes

Singles’ Day participants for each year defined as those who took part in the previous year and plan to do so again that year. Base: n= 2,977 (2021), n= 3,000 (2022), n= 3,000 (2023).

Sources

Bain/Toluna consumer surveys 2021, 2022, 2023.