Care Products market in Switzerland

The Swiss Care Products eCommerce market is predicted to reach US$1,181.8 million by 2024 and accounts for 7.1% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.8%, resulting in a projected market volume of US$1,218.7 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Health Care, Personal Care, and Household Care.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Swiss Care Products retail market, the online share is 34.2% and will increase by an average of 5.2% to 41.8% by 2028.

With sales in the Swiss Care Products market, zurrose-shop.ch generated a revenue of US$116.9 million in 2023, which means it is the leading online store in this market. The Care Products ranking of Switzerland is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 96.8% VISA the most commonly offered payment method of all online stores in the Swiss Care Products eCommerce market in 2023. Like VISA Mastercard with a penetration of 96.8%, PostFinance Card with a share of 52.4%, and American Express with a share of 47.6% the payment type Cards is the most common used by online retailers in in the Swiss Care Products eCommerce market in 2023. With a share 84.1% PayPal is the most common used payment method offered to the clients of type E-wallets.

Despite Schweizerische Post's dominant position with 42.4% of online stores opting for its services, the Swiss Care Products eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Die Post, DPD, DHL, and Quickpac, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Although Magento holds a commanding lead with 20.2% of online stores using the shop software solution, the Swiss Care Products eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Shopware, Vue Storefront, Mirakl, and PrestaShop, which collectively hold a significant share of the market.